B2C Retail Storefront
Retail Price$29.99 / bottle
COGS$4.20 · 86% Gross Margin
Acquisition$14.50 True CAC · Online Interest Index
Lifetime Value$180.00 · 6-mo Auto-Ship
B2B Practitioner Wholesale
Wholesale Price$420.00 / drum
COGS$105.00 · 75% Margin
Avg Order Value$1,260 · 3-drum clinic
Annual Account$12,600 / yr
Channel-Level Unit Economics
MetricB2C RetailB2B Wholesale
Retail Price / Bottle$29.99$420.00 / drum
COGS$4.20$105.00
Gross Profit / Unit$25.79 · 86.0%$315.00 · 75.0%
Acquisition (True CAC)$14.50 · Interest Index$145.00 · Index + Outreach
Avg Order Value$29.99$1,260.00
Lifetime / Account Value$180.00 · LTV$12,600.00 / yr
LTV / CAC Ratio21.5 : 186.8 : 1
Three-Year Pro Forma Income Statement
| Financial Metric | Year 1 · Launch | Year 2 · Regional | Year 3 · National |
|---|---|---|---|
| B2C Retail Revenue | $420,000 | $1,680,000 | $5,075,000 |
| B2B Wholesale Revenue | $660,000 | $2,640,000 | $7,975,000 |
| Affiliate Referral Revenue | $120,000 | $480,000 | $1,450,000 |
| Total Net Revenue | $1,200,000 | $4,800,000 | $14,500,000 |
| Total COGS | $220,000 | $820,000 | $2,320,000 |
| Gross Profit | $980,000 | $3,980,000 | $12,180,000 |
| Gross Margin % | 81.6% | 82.9% | 84.0% |
| Sales & Field Commissions | $240,000 | $860,000 | $2,320,000 |
| Engineering & Software | $210,000 | $520,000 | $1,100,000 |
| Operations & General Admin | $180,000 | $450,000 | $980,000 |
| Clinical & Regulatory | $120,000 | $270,000 | $400,000 |
| Total Operating Expenses | $750,000 | $2,100,000 | $4,800,000 |
| EBITDA | $230,000 | $1,880,000 | $7,380,000 |
| EBITDA Margin % | 19.2% | 39.2% | 50.9% |